• The Customer Conversion Manager

    Job Location(s) US-FL-Miami
    Posted Date 1 month ago(3/27/2018 1:20 PM)
    Job ID
    2018-29067
    Category
    Management
    Position Type
    Perm
    # of Openings
    1
  • Overview

    Who reports in:

    • Sitedesigner
    • UX
    • Analytics

     

     

    Success metrics for this role:

    • (should show increasing progress and upward trends to at least match best practice benchmarks in the sector)
    • % conversion ratio (visitors: sales)
    • Ave. basket size (plan/var.)
    • UX positive commenttrends
    • Reduced bouncerate
    • Reduced checkout uncompleted baskets rate

    Responsibilities

    • Responsible for number of visitors who complete and purchase online
    • Optimising the user experience to continue to improve dwell time on site and bag/ basket completion
    • Working with Site Analytics to identify what is working online - and what not
    • Establishing an ongoing and weekly agenda of site improvements that need to be addressed with clear recommendations as torequirements => Reporting (weekly) and KPIs controling
    • Working with Creative Dept./Agency and /or the site ’s design agency to identify issues that require minor redesigns ie. change color of click button, move it to different part of page
    • Working with Web Master / IT resource to implement changes
    • Carry out these tactical Design /IT changes and ensure that job gets done very quickly
    • Identifying new functional tools that will strengthen customer engagement
    • On-site Search Engine Optimization (SEO)

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